DIGITAL & PRINT MARKETING

As the Director of Design and Production for a start-up company, Heavenly Hash Creamery, I worked with our Marketing Director and team members to visually communicate all aspects of the company. I was responsible for all product photography along with photo retouching and manipulations.
Working my way up in the tradeshow industry, I have continued to share my experience and lead team members as a working manager.

Product Sheets

These sell sheets were utlized by the sales team as product information describing the High Protein Ice Cream and the High Protein Ice Cream with CBD.

TriFold

Informational brochure used by sales and tradeshows.

Branding

Branding page includes typography, color/logo usage and photography

Packaging Design

The packaging design for the High Protein Ice Cream with CBD required individual cups due to dosings per cup. Our IMPACT Ice Cream is the high protein ice cream product without CBD packaged in pints.

Digital Marketing

We created an anniversary campaign that included email, web and social media platforms. Along with creating the social media content for each item, I also created the Google, Facebook and Instagram ads that we collected analytics for.

Social Media

The Anniversary campaign included BOGO and 50% Off offers. Facebook, Instagram, LinkedIn and Pinterst Ads were scheduled along with the email marketing.

Tradeshow Exhibit and Design

I designed the production layouts used as proofing templates to the client and for supervisors to use as guides for set-up of booth graphic properties on the show floor.

Concept Presentation

Concept presentation, Marketing Presentations, Decks and internal presentations were either prepared as powerpoint or InDesign formats, depending upon how they were being used by the speaker. Concept of booth design for RSNA tradeshow.